Cooperation is essential: How US film marketing agencies redefining film promotion
Film marketing has changed dramatically recently as companies all throughout the US embrace creative ideas to successfully advertise films. Developing strong marketing plans now depends critically on cooperation among many parties, including filmmakers, companies, and influencers. This paper investigates how US film marketing companies are reinventing film promotion by means of cooperative efforts, therefore stressing important strategies and case studies illustrating their success. The Development of Cooperative Marketing in Motion Pictures Film marketing has always mostly depended on single campaigns meant just for the movie itself. Nonetheless, the scene has changed. Agencies see the need of a more integrated approach as media consumption patterns change and audiences grow more split. Along with the possibility for more real contacts with viewers, cooperation presents not just more reach possibilities. Collaborative campaigns let agencies leverage existing client bases of companies ...